3B Studio — Work Archive

01

Identities.

Marks, systems and the worlds built around them, from a coastal resort to a senior-care card.

The elevation you feel, not just see.

A coastal hospitality identity built from water, light and pattern. Instead of loud resort colors, a softened, timeless palette taken from reflections, shoreline textures and warm sand, carried from signage to the rim of a glass.

Project: Next Level Resort
Made at / as: Made at Next Level Group
Scope: Strategy · Identity

It came with a logo. We gave it a world.

The faceted mark became a crystal, then a whole system grown back out of it: posters, screens, stationery and a bilingual launch line. Begins before it becomes.

Project: Tajreed
Made at / as: Freelance
Scope: Identity from an existing logo · Launch

We build brands that win.

An agency identity built on a ribbon and a promise. A mark that reads like a badge of quality, extended into a full guideline, stationery and a social launch.

Project: Builder Agency
Made at / as: Made at Builder Agency
Scope: Identity · Guideline

A space built for her.

A women-first entertainment venue, from the padel court to the lounge. Soft pink, bold neon and a confident attitude, designed to feel made for its audience from the first step in.

Project: Girls Level
Made at / as: Made at Next Level Group
Scope: Space vision

A bean bag with a summer story.

Orange stripes, pool light and a new collection launched on the feed. The product leads every frame; the season does the rest.

Project: Chill
Made at / as: Made at Next Level Group
Scope: Logo · Product launch

One mark. One word. Soon!

A tech store announced before its doors opened, teased across cars, phones, headsets and RAM until the city was waiting for it.

Project: Next Level Store
Made at / as: Made at Next Level Group
Scope: Teaser campaign

More care. More access. More value.

A membership card for senior care. A heart and a smile folded into one shape, gold on deep navy, carried to cards, social and uniforms.

Project: Golden Service Card
Made at / as: 3B Studio
Scope: Identity · Senior care

02

Logo
concepts.

Some went to market. Some stayed as concepts. Every one came with its own logic.

A roofline that rises. A star that guides.

A construction company named for innovation and horizons, drawn in blue and dark graphite and carried to folders, cards and site boards.

Project: Ibtikar Afaq Al Umran
Made at / as: 3B Studio
Scope: Logo concept · Construction

A figure that holds and protects.

A mark for an obstetrician, repeated into a soft circle of care. Calm teal, generous curves, nothing clinical about it.

Project: Dr. Shurooq Al-Neumai
Made at / as: 3B Studio
Scope: Logo concept · Obstetrics & gynecology

A right angle, signed by hand.

Gold on navy, from hard hats and site hoardings to the social feed.

Project: 90° Engineering & Development
Made at / as: —
Scope: Logo · Engineering

A logo is never just a logo.

Production houses, cafés, restaurants and more: Big Bang, Kahwa w Kitab, Hadramout, Thalatha and others, each with its own construction and tagline.

Project: More marks
Made at / as: —
Scope: Logo design · Various

03

Campaigns & content.

Posts that became scenes, feeds that became worlds, and campaigns that met people where they already were.

Always on, never on autopilot.

Match days, gaming drops and product moments. One brand voice across dozens of posts a month, with Level Inferno leading the way.

Project: Next Level: always on
Made at / as: Made at Next Level Group
Scope: Football · Gaming · Culture

Video

Video

A season of gifts, then a season of questions.

A Christmas edition that turned every order into a small gift, then a full Ramadan season: من سيربح السحور, a nightly suhoor quiz, plus product reels and a logo animation.

Project: Original Chicken
Made at / as: Freelance
Scope: Christmas · Ramadan · Motion